Gardenia Willoughby

Gardenia Willoughby is a seasoned marketing and experience professional with extensive expertise in strategic marketing solutions and client services. Currently serving as Partner in the Experience, Innovation & Engineering division at Lippincott since January 2023, Gardenia previously held the position of Director of Marketing & Experience at VIVALDI_ from August 2020 to January 2023. Earlier experiences include leading client services and operations at Marca Global® and partnering at Makeable LLC, where Gardenia ensured client satisfaction and oversaw business development. Notable achievements include driving a significant increase in web traffic as Director of Marketing at Rio Caliente Spa and earning a reputation for effective project delivery at Publicis Modem and Modem Media. Gardenia holds a Master of Science with Distinction in Multimedia from London Metropolitan University and a Bachelor of Science in Human Development and Family Science from Montana State University-Bozeman.