Mikael Castrén

Mikael Castrén is an accomplished executive with extensive experience in the event marketing and business development sectors. As the Chief Executive Officer of LIWLIG Finland since August 2021, Mikael oversees the largest event marketing agency in the Nordic countries, leading a team of 370 professionals. Previously, Mikael held the role of Chief Client Officer at dentsu Finland, focusing on marketing services for the digital economy, and was Managing Director at MKTG Finland, a creative experiential marketing agency. Additional roles include Business Development Director at SMT Travel Agency and various sales leadership positions at Fonecta Oy, MicroMedia OY, and Wulff-Group Plc. Mikael holds a Bachelor of Business Administration in International Business from Haaga-Helia University of Applied Sciences and has studied at Sapienza Università di Roma.