Michele Booth

Michele Booth is an Automation Design Product Specialist at Lloyds Banking Group since August 2023, focusing on digital innovation. Prior to this role, Michele had a two-decade tenure at HSBC, serving in various capacities including Senior Product Manager, leading the acquisition strategy for current accounts; Senior Knowledge & Robotics Manager, where a chatbot and knowledge management strategy was developed; Digital Commercialisation Manager, responsible for optimizing digital services; and Department Manager for the Contact Centre, overseeing a large team to enhance customer and colleague experiences. Michele began their career as an Art Director at Brahm, an advertising and marketing agency, after earning a Bachelor's degree in Advertising from Sheffield Hallam University.