Yoni Gedan is a seasoned expert in research, analytics, and communications with a career spanning over two decades. Currently serving as a Partner at LSG, an impact agency, Yoni Gedan focuses on brand growth and reputation protection. Prior experience includes leadership roles as Head of Global Research and Executive Vice President at Zeno Group, where Yoni Gedan oversaw comprehensive research and performance communications strategies. Yoni Gedan also held positions as Senior Vice President at Edelman Intelligence and President & Co-Founder of Mercury Analytics, a technology-driven research and consulting firm. Earlier in the career, Yoni Gedan worked as Vice President at WPP and at Penn, Schoen & Berland Associates. Educational qualifications include a Bachelor of Arts in Political Science and International Relations from the University of Pennsylvania.