Ivan Froment has extensive experience in corporate branding and creative direction, currently serving as Directeur de la Création at Lonsdale Design since May 2009, where responsibilities include overseeing creative planning. Prior to this role, Ivan held various positions in prominent design agencies, including Directeur Artistique and Directeur de Création Junior at Dragon Rouge from 1999 to 2008, Directeur Artistique at Les Belles Causes in 1999, and Directeur Artistique at Yellow Graphic from 1997 to 1999. Educational qualifications include studies at ECV Creative Schools & Community from 1992 to 1995 and at Penninghen from 1991 to 1992.