Ruth Fernandez Martinez

Ruth Fernandez Martinez is a skilled marketing professional with extensive experience in CRM, marketing automation, and digital marketing. Currently serving as Growth Retention & CRM B2C at Lookiero since December 2023, Ruth has previously held positions at Doctoralia España as a CRM & Marketing Automation Specialist B2B, where strategic marketing projects were led to enhance customer acquisition. Ruth's expertise includes creating automated flows and omnichannel campaigns that improve lead engagement, evidenced by significant increases in click and open rates during tenure at Elma as a Digital Marketing Specialist. Additionally, as Marketing Communications Manager at Solomat, standard marketing metrics were analyzed to optimize campaign performance and Google Ads strategies. Ruth's academic background includes degrees in Communication Audiovisual Production and Journalism with a Corporate Communication focus from Blanquerna - Universitat Ramon Llull, alongside ongoing legal studies at Universitat Oberta de Catalunya.