Bill Ludwig

Bill Ludwig is an accomplished professional with extensive experience in leadership roles across various companies. Currently serving as Creative Chairman at Ludwig Plus since July 2019 and as CEO of AMP - American Made Performance since August 2017, Bill has a strong focus on innovative and locally sourced fishing and resort gear. Prior experience includes serving as CEO at LUDWIG+ from February 2015 to July 2019 and CEO at Resonance Consulting from August 2013 to November 2015. Bill's career began at D'Arcy, MacManus & Masius as a Copywriter, followed by a long tenure at Campbell Ewald where Bill held multiple leadership positions, including CEO, Chairman, and Chief Strategic and Creative Officer.