Eduardo Smaniotto

Eduardo Smaniotto is a seasoned professional with extensive experience in commercial operations and supply chain management. Currently, Eduardo serves as the Idealizador e participante of the Limonada de Limão podcast, focusing on branding, design, marketing, and management topics. As the Diretor Comercial at Luz da Lua, Eduardo oversees all commercial operations, including stores, franchises, e-commerce, and exports. Previous positions include Supply Chain Director at Paquetá The Shoe Company, where Eduardo was responsible for planning, buying, and logistics for multiple brands, and Sales Senior Director at Grupo Priority, managing operations for Cravo & Canela and West Coast. Eduardo also held roles in product development, IT, and export management earlier in their career. Eduardo holds a Master's degree in Administration - Strategy and a degree in Foreign Business from UNISINOS, along with advanced English studies.