Mert Aktas

Mert Aktas is a seasoned marketing professional with a robust background in driving growth for tech startups. Currently serving as Head of Marketing and a founding team member at UserGuiding, Mert has significantly increased organic traffic by 200% and monthly recurring revenue by 1470%. As a Marketing Advisor for Lyfta and Retable, Mert continues to leverage expertise in marketing strategy. Previously, Mert held the position of Marketing Director at Smopin, achieving a rapid increase of 1,000 daily active users through targeted campaigns and marketing efforts. Mert co-founded REN Union, a digital marketing agency focused on data-driven strategies, and has experience managing substantial marketing budgets and SEO optimization for Johnson & Johnson. An early career at Yemeksepeti as a Digital Marketing Specialist contributed to the company's successful acquisition. Mert holds a Bachelor's degree in Business Administration and Management from Boğaziçi University.