Ginevra de Fassi Negrelli

Senior Sales Account Executive at Lyriko

Ginevra De Fassi Negrelli is an accomplished professional with extensive experience in business development, PR, communications, and marketing within the healthcare and branding sectors. Currently serving as a Business Development Advisor and Product and Marketing Advisor at Hyntelo since December 2020, Ginevra also leads PR and Communications for MioDottore, part of the Docplanner Group, since March 2016. As a Senior Sales Account Executive at Lyriko since September 2021, Ginevra previously held positions at Reflektor as a Client Advisor, and co-founded Health 2.0, leading the Milan Chapter from April 2017 to January 2019. Ginevra co-founded and managed Fonema Comunicazione srl, specializing in healthcare communication, after serving as Managing Director at Mediaplanet. Ginevra's earlier roles include Project Manager at DesignPartners and Junior Account at Y&R Milan. Educational credentials encompass degrees in business administration and marketing from various prestigious institutions, including Universitat Pompeu Fabra and Università degli Studi di Padova.

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