Athena Yu

Athena Yu is a marketing professional with extensive experience in digital marketing, social media strategy, and panel development. Currently serving as a Panel Development Strategist and previously as a Panel Marketing Associate at M3 Global Research since October 2019, Athena has honed skills in market analysis and engagement strategies. Prior roles include Digital Marketing Manager at WTSO from May 2017 to July 2019, and various marketing positions at Discovery USA, where involvement spanned from Marketing Specialist to Social Media Intern. Athena also gained valuable experience in brand marketing during internships with Bimbo Bakeries USA and Marriott International, and served as a Resident Assistant and Desk Assistant at Drexel University, fostering community and supporting student success. Athena holds a Bachelor of Science in Marketing from Drexel University.