Edgars Petersons

Edgars Petersons has extensive experience in strategic planning, brand development, and marketing consulting. Currently serving as a Member of the Supervisory Board at MADARA Cosmetics since August 2020, Edgars also co-founded Weekend in April 2015, where responsibilities include account planning and brand development. Previous roles encompass Founding Partner and Senior Consultant at Pattern Consulting, Senior Brand and Market Research Manager at 4finance, and Head of Strategic Planning at both DDB Latvia and TBWA Latvija, contributing to major brands across various markets. Educational achievements include studies in Marketing at Erasmus University Rotterdam and a Graduate degree in Economics and Business Administration from Rīgas Ekonomikas augstskola. Edgars's professional journey underscores a commitment to strategic insight and innovative brand solutions.