Media and Trading

The Media and Trading team at MAGNA Global focuses on optimizing and executing media investments across various platforms, including digital, programmatic, broadcast, and traditional media. This team leverages significant market power to negotiate favorable rates, drive efficiencies, and implement cutting-edge automation and audience targeting strategies. They are instrumental in shaping industry standards through their involvement with the MAGNA Consortium and continuously produce insightful reports on media trends, spend, and ad effectiveness to guide strategic decisions.