To engage youth in a global movement  to end gender-based violence and advance gender equality through programming and support of youth-led initiatives intended to transform communities, nations and the world,

•by promoting gender equality and sensitivity among global youth
•building a community of like-minded individuals, initiatives and organizations

In order to break the cycle of trauma unabated violence against women and girls bestows on individuals, families, communities, and societies, Man Up Campaign was created to give young people a voice in developing models of change that truly address this issue.

Sports, music, arts, reflection, and technology are some of the primary ways we connect with other people. These are also ways we experience life, transmit and share culture. More importantly, messages about gender, societal expectations, and our identities are passed down to us in these and other forms. The Man Up Campaign is partnering with young men and women around the world by providing training, resources, and support to youth-informed initiatives. 

This partnership works to build a network of young champions and defenders of gender equality, gender inclusiveness, and opportunity. We link their efforts to those of community-based and sponsor organizations, the entertainment and sports communities towards our common cause.

With our GSmart Hub, we want to let users explore our forums and open debates and conversations about the topics of their interest, and bring visibility and awareness towards what is important to them. 

We're also working on resources; special learning content on gender opportunity, United Nations Sustainable Development Goals; and successful models of grassroots level projects working towards tackling issues that are important to all.

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