Ramón Alvarez

Ramón Alvarez is an experienced professional specializing in customer-centric business technology and digital transformation. Currently serving as the Head of Customer & Commerce Business Technology at MANGO since February 2019, Ramón leads a team focused on implementing a Phygital Transformation Program. Concurrently, Ramón holds the position of Associate Professor at UPC School and Instituto Superior para el desarrollo de Internet (ISDI), teaching various modules related to Customer Experience and Loyalty. Previous roles include Global Head of CRM at Desigual, where Ramón managed an international loyalty program, and Vice President at Capgemini, overseeing Digital Customer Experience initiatives. Ramón also has extensive experience in software development and tax management solutions, beginning with a project manager role at DEINFOR and advancing to director-level positions. Ramón Alvarez holds degrees from IESE Business School and Universitat Politècnica de Catalunya.