MMSI is a direct-to-consumer media agency specializing in paid and pay for performance media. We offer expert guidance through every part of your video ad campaign (including linear TV, satellite, streaming/OTT, VOD, Connected TV, and more) and the know-how to scale it efficiently. Our data-driven experience leads to superior planning, strategy, and optimizations that enhance performance and produce efficiencies. Our focus? Getting you the lowest CPA and the most sales possible. 

We offer the best of both worlds to our clients: we’re nimble and agile, and have access to large-agency technology, advanced analytics, and expertise through our sister agency, Rain the Growth Agency. That relationship gives us knowledge gathered from over $9 billion in response data. It also gives us the clout that comes with being part of the largest independently owned direct response network in the country.

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MMSI

Kaila Vallee

Nick Bucci

The Media Purchasing & Planning team at MMSI is responsible for strategizing and executing media buying campaigns across various platforms, including linear TV, streaming, and connected TV. They utilize data-driven insights to optimize media spending, ensuring clients achieve the lowest cost per acquisition (CPA) while maximizing sales. Collaborating closely with analytics and leveraging the extensive resources from Rain the Growth Agency, the team adeptly navigates the complexities of media planning to deliver efficient and effective advertising solutions.

Media Purchasing & Planning

Leadership Team

Media Purchasing & Planning

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Leadership Team