Kyle Karim

Kyle Karim is a seasoned marketing professional with extensive experience in innovation and brand management across various industries. Currently serving as the Senior Director of Marketing, Innovation at Mars since April 2024, Kyle previously held multiple senior roles at the LEGO Group from September 2019 to March 2024, focusing on innovation within the Creative Play Lab. At Coty, from October 2016 to August 2019, Kyle was instrumental in developing new brands and leading marketing efforts for professional beauty products in the UK and Ireland. Prior experience includes roles at Beautonomy as COO and at Procter & Gamble, where Kyle advanced digital strategies for Wella Professionals. Education includes a Master of Arts (Hons.) in English Literature from the University of St Andrews.