Henrietta Poon

Henrietta Poon is an accomplished Executive Creative Director and Head of Marketing at Mastermind Toys, with a robust background in leading creative initiatives across various companies. Prior experience includes serving as Executive Creative Director at Hudson's Bay, where significant achievements involved the relaunch of a loyalty program and the development of a unified omni-channel experience. Henrietta has also held prominent roles as Creative Director at Zellers, draftLine YYZ for Labatt Breweries, and Loblaw Companies Limited, directing successful branding and marketing strategies. Educational qualifications include an Honours Bachelor of Arts from York University and additional certifications in Book and Magazine Publishing and Audiovisual Multimedia.