Sidiq Rufai

Sidiq Rufai is an accomplished Product Manager currently with Matalan since February 2024, bringing a wealth of experience from previous roles including Product Specialist at Tetrad and Lead in Digital & Product Marketing at X3M Ideas. At X3M Ideas, Sidiq optimised the business process model, achieving a 30% revenue increase and a 50% rise in client satisfaction. Sidiq's efforts also transformed the digital business department, leading to a 25% boost in the company's top line through effective negotiations and cost reductions with third-party vendors across Africa. Sidiq holds a Master's degree in Digital Business from The University of Salford and a Bachelor's degree in Communication and Language Arts from the University of Ibadan.