Marketing and Brand Management

The Marketing and Brand Management team at Maurer & Wirtz is responsible for developing and executing strategic marketing initiatives that enhance brand visibility and drive consumer engagement for the company's diverse portfolio of perfumes. This team collaborates on sustainability efforts, oversees trade marketing strategies, manages brand positioning, and leverages digital channels to connect with audiences while promoting product innovation and heritage. Through their expertise, they work to ensure that each fragrance resonates with target markets and upholds the company's commitment to quality and creativity.