Anne Vicente Urcelay

Anne Vicente Urcelay is an accomplished marketing professional with extensive experience in account management and strategic implementation. Currently serving as Account Director at McCann Santiago since October 2010, Anne leads the marketing, branding, and digital strategies for major Nestlé brands, overseeing more than 20 advertising campaigns and managing the needs of over 15 clients. Prior to McCann, Anne held several roles at 180 MullenLowe, including Senior Account Supervisor and Account Supervisor, focusing on key accounts in finance, retail, and telecommunications. Anne's career began as an Analyst at the Cámara Nacional de Comercio, where Anne conducted significant economic studies. Educational credentials include a Master's in Marketing from Universidad de Chile, a diploma in Digital Integration from Universidad del Pacífico, and an undergraduate degree in Commercial Engineering from Universidad Andres Bello.