Barbara Basney

Barbara Basney has extensive experience in marketing and communications, currently serving as the Vice President of Brand, Marketing & Communications at Kaiser Permanente since January 2019, where responsibilities include leading integrated marketing strategies. Basney also holds a position as a Board Member for Meals on Wheels People since April 2023. Prior roles include Vice President of Global Brand, Content, Advertising & Media at Xerox Corporation, with a tenure at the company from 2003 until 2018, and serving on the Board of Directors of Student Transportation Inc. from 2014 to 2018. Additional positions held by Basney include Director roles in marketing communications at both Xerox Corporation and Tektronix, as well as previous strategic marketing responsibilities at Rite Aid and market intelligence management at Convergys. Educational qualifications include a BBA in Business Administration from William & Mary and an MBA in Marketing from Portland State University.