Guido Pisterna

Guido Pisterna has extensive experience in the media and publishing industry, currently serving as Brand Extension Director and Head of Direct Business at Gruppo Mediaset since July 2006, where responsibilities include managing the Mediashopping and Fivestore brands across various platforms. Previously, Guido held the position of Director of Publishing and Merchandising at Gruppo Mediaset, overseeing publishing products connected to TV shows and coordinating licensing rights. Prior to this, Guido worked at Gruppo Mondadori from 2000 to 2006 in several roles, including Publisher Television Area, Director Digital Premium Area, and Senior Web Product Manager, focusing on publishing projects related to Mediaset shows and digital services. Early career experience includes roles in marketing and sales at Computer Union and Mission. Guido holds a degree in economics and business from Università degli Studi di Torino, a Master in Internet Marketing from SDA Bocconi, and a Master in Web Customer Profiling from 24ORE Business School.