Product Management

The Product Management team at mediasmart is responsible for the strategic development and enhancement of the company's omnichannel programmatic advertising platform. Comprising senior product managers, this team identifies market opportunities, designs features, and collaborates with cross-functional teams to ensure the platform meets the needs of global advertisers, agencies, and trading desks. They ensure the platform effectively integrates consumer journeys across various connected devices, utilizing both online and offline behavioral data to improve targeting and personalization.