Rivka Berdugo

Rivka Berdugo currently serves as the Activation & Retention Lead at Melio, a role commenced in June 2021, focusing on enhancing customer engagement and retention strategies. Prior to this, Rivka held the position of CRM Team Leader at Payoneer from September 2016 to January 2021, where responsibilities included managing customer marketing campaigns, fostering cross-team collaboration, and reporting key performance metrics to senior management. As a CRM Manager at Payoneer, Rivka developed customer loyalty strategies and executed online marketing campaigns, while earlier experience as an Email Marketing Manager at CG Marketing Conangaming involved managing email campaigns and analyzing marketing results. Rivka's career also includes account management and sales support roles, showcasing a strong background in customer retention and relationship building across various platforms.