Craig Fletcher has extensive experience in revenue management across various roles within the entertainment and automotive rental industries. Currently serving as Global Head of Revenue Management - Midway at Merlin Entertainments since January 2019, Craig has previously held significant positions such as Head of Revenue Management and Senior Revenue Manager. Prior experience at Europcar includes roles as Revenue Manager - UK and Assistant Revenue and Capacity Manager, while experience at Enterprise Rent-A-Car encompasses positions from European Revenue Manager to Management Trainee. Craig's skills encompass managing and growing rental income, creating analytical reporting tools, and overseeing luxury vehicle rental operations. Craig holds an HND in Computer Science from the University of Hertfordshire.