Paulo Claussen

Paulo Claussen is a seasoned Director of Loyalty Marketing with extensive experience in driving customer-centric growth initiatives and maximizing ROI across various industries. Currently serving as Sr. Director of Loyalty at The Michaels Companies, Inc. since March 2020, Paulo previously held similar positions at PetSmart and Ulta Cosmetics & Fragrances, where leadership and strategic execution were paramount. As an owner of Black Sheep Communications and Latin-ICE, Paulo provided strategic marketing consulting with a focus on customer engagement and loyalty. Paulo's career began at American Express, where roles included Membership Rewards & Customer Engagement Regional Head. Paulo holds a Bachelor’s degree in Marketing from ESPM Escola Superior de Propaganda e Marketing.