Ms. Calcraft is a founder partner of communications agency Lucky Generals and has worked in advertising for over 25 years. She started her career at AMV BBDO before co-founding MCBD. Ms. Calcraft is part of the 30 Club, is a member and former President of WACL (Women in Advertising and Communications London), and was a trustee of Cancer Research UK for 5 years and still sits on the charity's fundraising and marketing committee.
Ms. Calcraft earned an M.B.A. with distinction from London Business School.
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