Bob Niesen is the Founder and President of Peak Horizons, LLC, a position held since March 2022. Niesen also serves as an Advisory Board Member for MindFire, Inc. since October 2022 and as an Advisor for Fremont Growth Partners since December 2021. Previously, Niesen was with GPA from 1991 to March 2021, where roles included Chief Executive Officer, Executive Board Member, President, Senior Vice President of Sales & Marketing, Vice President of Marketing, General Manager of the West Region, and National Sales Manager. Niesen was also a Board Member at Messenger from June 2010 to September 2015. Niesen holds a Bachelor of Science degree in Public Relations from Illinois State University, earned between 1986 and 1990.