Daniela Lazzeri Arantes

Daniela Lazzeri Arantes is a seasoned marketing professional with extensive experience in various leadership roles across prominent companies. Currently serving as Head Global de Marketing & Comunicação at Minerva Foods since March 2016, Daniela has a rich history in marketing management, previously holding positions such as Executiva de Marketing e Trade Marketing. Daniela's tenure includes significant contributions at Bunge as Senior Marketing Executive, where strategies for the Etti brand led to impactful relaunches, and at Boehringer Ingelheim, where a successful media campaign reversed negative sales trends. In earlier roles at BRF and Sadia, Daniela demonstrated expertise in brand management and innovative marketing strategies that significantly enhanced product sales and market share. Daniela holds multiple advanced degrees, including an MBA in Marketing and a Food Engineering degree from renowned institutions.