Arturo Orenday

Arturo Orenday is a seasoned professional with extensive experience in marketing and business management across various industries. Currently serving as the MINI Latin America Director at Mini Cooper since June 2023, Arturo leads sales, planning, logistics, aftersales, marketing, pricing, and network relations for the Latin American markets. Previous roles include BMW Latin America Regional Brand Director and BMW Mexico Marketing Director, where international assignments at BMW North America and BMW Munich focused on brand experience, strategy, and digital services. Earlier experience at Red Bull included managing advertising and digital marketing, while time at Bayer Pharmaceuticals involved brand management and strategic planning. Arturo's career began at Pernod Ricard, overseeing brand management and financial planning. Arturo holds a BA in Business Administration and Finance from Tecnológico de Monterrey, complemented by leadership training from London Business School.