Alexa Santiago

Alexa Santiago currently serves as a Marketing & Analytics Strategist at MISSION, following a previous role as Client Success Manager and DEI Committee Lead at Tracer. With experience in data intelligence and client management, Alexa has contributed to significant projects for global brands, utilizing data-driven strategies to enhance business performance. Prior positions include Data Planner and Diversity & Inclusion Specialist at Jellyfish, where Alexa developed measurement frameworks and evaluated attribution methodologies, and Campaign Management Analyst at Franklin Madison, focusing on direct marketing campaigns. Educational background includes a Bachelor of Business Administration in Marketing from Loyola University Maryland, complemented by a study abroad program in Marketing at La Trobe University.