The Boxer Revolution by Mitch Dowd
Mitch Dowd designs and manufactures high quality,licensed character and generic boxershorts,fitted briefs & trunks, sleepwear and socks for men, women and children.
In late 1987, 24 year old artist Mitch Dowd was wandering along Chapel Street, Prahran, Melbourne trying to sell hand painted boxer shorts to help finance a forthcoming art exhibition. Within a week, he had sold 150 boxers, and a few weeks later David Jones ordered 5,000 units and Myer Grace Bros ordered 5,000 units.
Within a couple of months, Mitch had a budding business, the boxer short craze had excited retailers and men were eagerly joining the boxer short revolution.
In 1993, Mitch's younger brother Jason joined the business. As Managing Director, Jason's financial savvy and corporate strengths, gave Mitch the ability to concentrate solely on design, which from humble beginnings has grown into one of the most widely recognised names in men's fashion. Mitch now concentrates his energies on providing wonderful art under the name of Mitch McAuley.
In October 2005 Mitch and Jason Dowd sold down their stake in the company and welcomed on board a group of additional shareholders. Largest among these is ANZC. ANZC is the private equity arm of the ANZ, Australia's second largest bank and active participant in the M$20 to M$50 segment of the private equity market, with investments in over 30 Australian and New Zealand companies.
The additional shareholders have seen in an era at Mitch Dowd becoming increasingly focussed on international markets with customers in USA and UK. In addition Mitch Dowd Design has spread its sourcing beyond China to include Bangladesh and Thailand.
Today Mitch Dowd is the market leader in fashion underwear and sleepwear, with four divisions targets all areas of the underwear and sleepwear market in Australia and New Zealand. The business continues to grow and thrive due to a great team of staff and vision from the senior management team.

Mitch Dowd Design

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