Arturo Baroncelli is a private consultant with over 35 years of experience in the robotics and automation industry. From 1988 to 2020, Arturo worked for Comau S.P.A. (FCA Group), covering several positions in design, project management, product planning, marketing, sales, strategic management and business development. Prior to joining Comau, he worked for Olivetti Numerical Control as design engineer and project manager. Mr. Baroncelli is an honorary member of the Italian Society of Robotics, National coordinator of ISO Norms of Robots and Systems, and past-president of the IFR, International Federation of Robotics in addition to winning the prestigious Engelberger Award in Tokyo in 2005. He also wrote several papers for various magazines, conferences, books and holds patents in the field of robotic applications. Mr. Baroncelli has a Bachelor of Science in Mechanical Engineering from the University of Pisa and Scuola Superiore S.Anna and a Master’s in Management from IMD, Lausanne, Switzerland.