Shyfa Ananda

Shyfa Ananda is a seasoned professional with extensive experience in retail operations, human resources development, and business analysis. Currently serving as the Retail Operations B2B Assistant Manager at Modinity since September 2024, Shyfa previously held the position of Key Account (B2B Channel) at BLP Beauty, where responsibilities included strategizing and executing marketing plans. Shyfa's background also includes directing training programs at Beri Harapan Indonesia as the Director of Human Resources Development and working as a Business Analyst at Shopee, focusing on seller acquisition. Shyfa has held various roles in organizational management and communication, including Secretary General of Himpunan Mahasiswa Administrasi Bisnis and Vice President at B-FAST Media Partner. A BBA graduate from the University of Brawijaya with a concentration in marketing, Shyfa combines academic knowledge with practical expertise in the business sector.