Natalia Zaldivar

Natalia Zaldivar is an experienced marketing professional with a strong background in innovation and media management, currently serving as an Associate Marketing Manager at Molson Coors Beverage Company since May 2021, where responsibilities include overseeing multiple marketing initiatives for various brands. Prior experience includes a role as Associate Director at Spark Foundry, managing strategic frameworks for the Jack Daniel’s portfolio, leading to significant growth in media spend and successful campaign executions. Notable achievements include the launch of the “Make it Count” campaign and collaboration with diverse teams to develop data-driven recommendations for enhancing brand performance. Natalia's educational background includes a Master's degree in Information Design & Strategy from Northwestern University and additional studies in Digital Marketing and Integrated Communications from The University of Chicago.