Dan Fratila

Dan Fratila serves as the Senior Vice President of Sales at Monster Energy since April 2019, bringing extensive experience in sales leadership across various prestigious companies. Previously, Dan held the position of National Sales Director at Nigerian Bottling Company PLC from January 2013 to March 2019, and prior to that, acted as National Commercial Director at Coca-Cola HBC Polska from 2008 to December 2012. Dan's career with Coca-Cola began in 1994, where roles included City Manager in Romania, Commercial Manager, and General Sales & Marketing in Russia. A strong educational background includes a Master's degree in the Faculty of Machines Building from West University of Timisoara and leadership training from IMD.