Federico Raoul Cucchi

Federico Raoul Cucchi is an experienced professional in commercial strategy and analytics, currently serving as the Senior Director of Commercial Strategy & Commercial Analytics for EMEA at Monster Energy. Previous roles include Director of EMEA Strategic Development and Senior Manager of EMEA Strategic Planning & Performance Management. Federico has also held advisory positions at Exceptional Ventures and Joyance Partners. Federico's background includes experience as a Commercial Strategy & Planning Manager and Brand Manager at Pentland Brands, as well as Chief Product & Operations Officer at My Beauty Matches™. Federico holds a BSc (Hons) in Economics from UCL and a MA in International Political Economy from the University of Warwick.