Markus Krebs is a seasoned professional with extensive experience in regional management and sales within the beverage industry. Currently serving as Regional VP Iberia at Monster Energy since December 2017, Markus has held various leadership roles within the company, including Regional VP for Iberia and Germany as well as Regional VP for Germany and France. Prior to this, Markus worked as EMEA Regional Director at Vita Coco and held multiple positions at Red Bull, culminating in the role of General Manager for Spain. Markus also has experience in eastern Europe and Africa from earlier roles at Red Bull, and has a background in product management from Thomson Multimedia and Salomon. Academic qualifications include a Diplom Betriebswirt FH from Reutlingen University and a DESEM from ESC Reims Business School.