Rafael Balaguer

Rafael Balaguer is an accomplished marketing professional with extensive experience in digital media strategy and implementation. Currently serving as the Director of Digital Media at Most Likely To since February 2020, Rafael leads initiatives in social media, OTT television, and outdoor advertising. As the owner of LIMLAUNCH Media Buying & Strategy, established in June 2017, Rafael specializes in the management of paid campaigns across Facebook, Instagram, and TikTok. Previously, as a Senior Marketing Manager at Charles Schwab from June 2014 to June 2017, Rafael founded the digital paid advertising arm for the content marketing hub "Insights & Ideas," significantly increasing content engagement and new client accounts. With a strong background in media planning from roles at Eleven, Inc. and other startups in the e-commerce and health & beauty sectors, Rafael's skill set encompasses a diverse array of marketing strategies and campaign management. Rafael holds a Bachelor of Science in Business Management, Marketing from Babson College, completed in 2009.