Luis S. is an accomplished professional with extensive experience in value creation and corporate development across various industries. Currently serving as General Manager at MOUNTAIN Distilling since May 2024, Luis previously held key roles at Peloton Corporate as Partner - Head of Value Creation Advisory, and at Natrio as Director - Head of Corporate Development. Other notable positions include Chief Value Officer at Orica, M&A Adviser at AG Partners, and CEO at PrimaSea. Luis co-founded VivaNoivos in 2003, a platform for brides to create wedding websites. With a strong educational background, including a PhD in Strategy from Victoria University, and advanced degrees in Finance and Business Law, Luis S. possesses a robust foundation in competitive advantage and decision modeling.