Elizabeth Keefer

Elizabeth Keefer is an accomplished marketing professional with extensive experience across various roles in performance marketing and paid media. Currently serving as the Director of Performance Marketing at NAADAM since August 2024, Elizabeth also mentors junior marketing professionals at Elizabeth Runs It. Previously, Elizabeth held the role of Director of Growth for North America at Winclap, where oversight of business operations and management of a global team was essential. At Tinuiti, Elizabeth progressed through multiple positions, including Associate Director of Paid Media, leading numerous international strategies and client initiatives. Earlier career experience includes strategic media planning and execution roles at Aloysius Butler & Clark, Philadelphia Flyers, and various internships. Elizabeth holds a Bachelor of Arts in Mass Communication from the University of Delaware and is certified in Google AdWords and Bing Ads.