The Nashville Convention & Visitors Corp brands, sells and markets Nashville as Music City to the world as a premier entertainment destination for travelers who seek authentic and unique leisure and convention experiences. The hospitality industry is a crucial economic engine for Nashville and the state.

From the city’s world-renowned honky tonks to the rise of our dining, fashion and sports scene, the world has taken note of Music City’s authenticity, creativity, and Southern hospitality. With convention business as the backbone of our sales activity, our sales staff consistently exceeds aggressive sales goals. Thanks to the Music City Center and Gaylord Opryland Resort, Cvent consistently names Nashville as a top meeting destination. Hotel construction is at a record pace with thousands of projected hotel rooms being added in the next few years. 

The NCVC produces the city’s two largest, one-day events on July 4th and New Year’s Eve. Both events sell thousands of hotel rooms and generate millions of dollars in direct visitor spending. The NCVC works closely with the City of Nashville and the Mayor’s Office, and we are governed by a volunteer board made up of outstanding community leaders. Our work is guided by the principles laid out in the Music City Brand Promise: The Promise of Nashville — where music is inspired, created, recorded and performed – is to provide the ultimate musical entertainment experience, celebrated throughout our diverse creative, cultural and entertainment offerings, and presented in an authentic, unique, friendly and unpretentious atmosphere.

Nashville’s hospitality industry has been on a record-breaking streak of growth in hotel rooms sold and hotel taxes collected for the past decade. The direct impact of the hospitality industry in Nashville is $7 billion annually with more than 16.1 million visitors who came in 2019. Nashville has been named a top global destination by major travel publications. 

Hotels & Hospitality

Music

Travel & Leisure

Nashville Convention & Visitors Corp

Deana Ivey

Jack McPherson

Molly Smith

Priscilla Dominguez

Kim Williams

Shawn Prieu

Jack Michael Halverson

Andrew McCloy

Jennifer Hansel

Missey Garcia Smith

Erin Foglia

Renae Ramos

Andrea Arnold

Kay Witt

Jeff Mefford

Corey D. Hopwood

Heather Middleton

Bonna Johnson

Joshua Newitt

The Leadership Team at the Nashville Convention & Visitors Corp plays a pivotal role in guiding the organization's strategic direction and overseeing its operations to effectively promote Nashville as a premier travel destination. Comprising senior executives with expertise in sales, marketing, technology, and public affairs, the team collaborates to enhance tourism, drive event success, foster community partnerships, and ensure financial sustainability. By leveraging their diverse backgrounds, they work to elevate Music City's brand promise and continue its growth as a vibrant hub for entertainment and conventions.

Leadership Team

Marketing and Sales

Creative and Design

Leadership Team

About

Team members

Other teams at Nashville Convention & Visitors Corp

Marketing and Sales

Creative and Design