Ton Schoonderbeek

Ton Schoonderbeek is a seasoned executive with extensive experience in the media and advertising industry. Currently, Ton serves as the Managing Director of Nationaal Media Onderzoek (NMO), providing insights into media audience measurement in the Dutch market since August 2022, while also being a board member at Stichting Reclame Code. Previously, Ton held various leadership roles at Mindshare from 1999 to 2022, including Global Chief People Officer and Chairman in the Benelux region, as well as Founder and CEO of Mindshare Netherlands, driving its development into a leading media agency. Additional notable positions include Founder and CEO of GroupM Netherlands, and board involvement with organizations such as SIRE Stichting Ideele Reclame and MWG. Ton's educational background includes multiple credentials from prestigious institutions such as Harvard Business School and TIAS School for Business and Society.