Lisa McCracken

Lisa McCracken possesses a robust background in research and analytics within the senior living sector. Currently serving as Head of Research and Analytics at the National Investment Center for Seniors Housing & Care (NIC), Lisa has also held influential roles such as Director and Senior Vice President of Senior Living Research and Development at Ziegler. Additionally, Lisa was President of Holleran and began their career as a Therapist at Community Services Group - CSG, showcasing a diverse professional journey focused on improving senior living services.