Lau Ruhoff

Lau Ruhoff serves as the Sr. Director of Business Intelligence and Analytics at Nationwide Marketing Group since February 2022, where Lau is driving the organization’s transition to a data-driven model through advanced analytics and data monetization strategies. Previously, Lau held the role of Vice President of Retail Excellence at Miracle-Ear, Inc. from January 2017 to January 2022, focusing on customer experience improvements across 200 locations by analyzing performance metrics. Lau also contributed as Director of Financial Planning and Analysis at Miracle-Ear, leading financial reporting and budgeting efforts. Prior experience includes positions at Amplifon, where Lau managed business intelligence projects and financial planning, and as Control & Planning Analyst at LoJack Corporation. Lau holds degrees from Universidad Austral and Rice University, further enhancing expertise in analytics and financial strategies.