Crystal Ly

Crystal Ly is an experienced marketing professional with a focus on email and SMS marketing in the eCommerce sector. Currently serving as an Email/SMS Marketing & Ops Analyst at NBCUniversal, Crystal collaborates with eCommerce writers and the Audience Development team to optimize content and enhance subscriber growth. Previous roles include Email Marketing Specialist at Vionic Group, where Crystal managed CRM lifecycle campaigns, and Email Marketing Coordinator at Mooditude, where campaigns resulted in a 10% increase in open rates. Additional experience includes coordinating large-scale email campaigns at GLAMNETIC, supporting marketing efforts at Basant Blast, and handling social media engagement during internships. Crystal holds a Bachelor of Arts in Business Economics from UC Irvine.