Alex Jardine is an accomplished analytics leader with extensive experience in data strategy and customer insight across various industries. Currently serving as Director of Nectar Analytics at Nectar360, Alex oversees a team of over 70 professionals, providing analytical support to major UK brands within the Nectar Coalition loyalty scheme. Prior experience includes directing analytics at Insight to Communication LLP, where Alex managed a team responsible for shopper insight and retail analytics, as well as strategic analytics management at O2 UK, leading initiatives for data-driven decision-making. Earlier roles encompassed head of insight at Clear Cell Group and managing consultant at CACI, focusing on analytics solutions and client engagement. Alex began a career as a SAS Developer at IRI Infoscan, bringing a strong foundation in data management and analysis. Academic qualifications include a BEng (Hons) in Civil Engineering from the University of Leeds and an MSc in Applied Statistics with Business Statistics from Sheffield Hallam University.