Greg Tarasov is an experienced professional in strategy and planning within the advertising and media industry. Currently serving as the Manager of Strategy & Planning at Nectar First, Greg has previously held significant roles including Senior Account Manager at StackAdapt and Agency Solutions Manager at Meta, where responsibilities included managing key relationships with Canadian Ad Agencies and enhancing revenue through training and strategic initiatives. Greg's diverse experience spans positions at #paid as a Senior Manager and Media Planner at Media Experts, where expertise in digital media strategies and campaign performance optimization was developed. With a background in management and team leadership at Mediabrands Society and a foundation in media communications from Sheridan College, Greg has consistently driven business results through innovation and collaboration.