Ali Madad

Ali Madad is an accomplished Principal and Founder at SCTY, where advisory, design, and innovation consulting are emphasized in creating desirable futures since October 2008. As of October 2023, Ali serves as a Creative Leader at Neol, a platform supporting creative minds to deliver impactful projects at scale. Previous experience includes roles as VP of Innovation and VP of Creative Director at Hologram Sciences, focusing on brand incubation and design for underserved audiences. Additional positions held include Creative Director at Havas, Group Creative Director at Deloitte Digital, Chief Design Officer at Honest Dollar, and Creative Director at Chaotic Moon Studios. Ali holds an MFA in 2D Design from Cranbrook Academy of Art and a BFA in New Media Design from the Rochester Institute of Technology, with a strong background in teaching as a Visiting Associate Professor at Pratt Institute and a Distinguished Senior Critic at The University of Texas at Austin.